Product Launch & Branding

Design, Branding, Product Launch & Marketing for an Organic Cruelty Free Skincare Brand

Integrated marketing communications is critically for a successful product launch. It involves the consistent communications of information about your brand using communications channels, sources and programs that appeal to your target market. These includes eye catching design, advertising, public relations, sales promotions and publicity.

In AI Superio, we work with our clients to develop an omnichannel marketing  integration and cooperation strategy involving various channels to reach target customers, with the goal to create a consistent brand experience. This can includes physical (e.g. stores) and digital channels (e.g. websites). An effective omnichannel strategy may give consumers the chance to discover, find and purchase online, in-store, or a combination online to offline – such as “buy online and pick up in-store”. Omnichannel marketing enables customers to engage with brands on their own terms, leading to a better customer experience.